In this episode, I talk to Rana Kordahi founder of the Selling Academy. Rana is a B2B Sales Coach, NLP Practitioner, Writer, TEDx Speaker and Top 10 Female Sales Coach in 2020 by Yahoo Finance. The Selling Academy specialises in sales and sales leadership training, coaching and consulting. We understand that an organization’s survival is based on how well the sales and marketing team performs. Sales is the heart of the company and without a strong sales team, not only are profits lost but jobs as well. And sadly, many times businesses fail because they either didn’t have a strong sales strategy, leadership or team. The folks at the Selling Academy are passionate about everything called sales, and our mission is to make every team member fall in love with selling. We don’t only help your team members and executive team with their sales skills and strategy, but also mindset. We will spend as long as it takes helping you achieve success, whether it’s through a one-day workshop, or spending a whole month consulting alongside you on the front line. In this episode, we discuss the following topics. 1. The skill of knowing ‘How to sell’ – how do you rank it against the most important skills an entrepreneur needs to have and master? 2. What does ‘sales mindset’ mean? What are the most important things to have for a successful sales mindset? 3. Sales Motivation – Do you need it and how do you do it? 4. Sales Techniques – What techniques do you focus on with your clients? Are there techniques better than others? 5. Sales funnel – Do you focus on building funnels and how so? 6. Sales Training – How do you train your salespeople? What are the most effective methods?