In this episode, I talk to Sherif Goubran, co-founder of Australian non-alcoholic beverage company, Craft Zero. We talk about his entrepreneurship journey, the challenges and the successes. We share a lot of valuable lessons for all aspiring entrepreneurs looking to start or scale their business. About Craft Zero It all began with a desire to drink better, healthier and smarter. With a passion to create history and to improve people’s lives, the two brother-in-laws began circulating the globe to curate a marketplace for artisan non-alcoholic beverages. Imagine a world where people interact, live and share stories in ways that doesn’t impact their culture, health or social etiquette. It’s a place where people are free to choose, without being judged. It’s a new place where you can live better and wiser. Our mission is to revolutionise the way people drink. Claim back your weekends and enjoy every moment. No more hangovers or messy text messages to your ex. Stay sharp and ahead of your game, drink wiser, drink smarter.
About Sherif
Sherif co-founded multiple companies in the beverage sector.
WIne & Co
A wine wholesale business servicing the on-premise market including bars, restaurants and clubs. Focusing on boutique Australian and international wines
Initially founded by trading distressed stock at online auctions and later eventuated into a successful business managing wine lists at various Sydney restaurants. As a founder of the business, I was involved in all aspects of the business including finance, operations and logistics however with a greater focus on sales and marketing.
Quick Bottle
Along with co-founder Marc Naggar, Sherif started Quick Bottle in 2014. Quick Bottle is an online platform offering an on-demand alcohol delivery service by connecting bottle shops with end-users.
QuickBottle has eventuated as a subsidiary of Wine & Co. Being a startup I was involved in establishing partners, logistics, an initial website and putting together a reliable team