In this episode, I talk to Dean Salakas, the Chief Party Dude at the Party People which is an Australian market leader for Party Supplies and Costumes. You might have seen Dean or The party People on the Shark Tank Show and numerous other media outlets. The man is a PR machine but more importantly an e-commerce expert and an entrepreneur with a strong track record. We sit down and talk about his story, how he helped grow the business and we share many insights that you can take on board as an entrepreneur or business leader.